This Is Mexicanidad…"Mexicanidad" is about bringing Mexican culture, traditions and values to life. It's about praising our collective achievements. Even though "Mexicanidad" represents Mexico, it is inclusive. It opens the door to everyone who wants to participate, no matter where they come from. Celebrating is what defines us. Estrella Jalisco is the brand of "Mexicanidad" because it re-awakens Mexican traditions and invites everyone to participate.

A SYMBOL OF OUR HERITAGE- What helps define Estrella Jalisco are our powerful symbols: the eagle on the left and snake on the right are very emblematic of Mexican culture. The old Aztec history talks about the time when an eagle was found sitting on the top of nopal, or cactus, eating a snake. At that moment, the Aztecs, who were searching for a promise land, knew their search was over and founded Tenochtitlan (now Mexico City). Mexico's flag proudly displays the iconic images of the eagle and the snake.

JALISCO IS MEXICO- Estrella Jalisco is one of the largest beer brands in Mexico and was first brewed in Guadalajara, Jalisco in 1910. Jalisco is one of the largest states in Mexico and is known as the cultural capital of the country. Some of the most iconic Mexican traditions and symbols originate from there: Mariachis, ranchera music, a famous dance known as "Jarabe Tapatio", renowned crafting techniques, and rodeo. That's why the expression says, "Jalisco is Mexico".